Hiring a key personnel with AI video assessment: The Ferdinand Bilstein Middle East story

Discover how businesses like yours use AI video assessments to evaluate, screen, and hire candidates.


“The candidate whom we screened with Talentera’s Video Assessment is not only highly qualified but also a great fit for our company culture. Their talents and skills are already proving to be a valuable asset to our team.”

Ajmed Kallan,

General Manager,

Ferdinand Bilstein Middle East FZE

At Ferdinand Bilstein Middle East, a subsidiary of the esteemed Bilstein Group, the quest for a new sales team member brought forth an innovative and efficient hiring process.

Established in 1844, Ferdinand Bilstein has cemented its reputation as a global specialist in the independent spare parts market. Its extensive catalog boasts over 22,000 products, serving a vast array of vehicles across 130 countries.

The brand’s dedication to quality and customer service has always set it apart in the dynamic automotive sector.

Shortlisted applicants36Shortlisted applicants
Video Assessments4Video assessments
Less Time To Hire80%Less time to hire


The candidate whom we screened with Talentera’s video assessment is not only highly qualified but also a great fit for our company culture.

The challenge: finding a perfect match

In their Dubai office, the need arose for a key sales position crucial for business development. The ideal candidate had to be more than just skilled; they needed to resonate with the company’s culture. Sifting through a staggering pool of resumes to find that one perfect fit proved to be a challenge.

Harnessing AI video assessments

Determined to expedite the process without sacrificing quality, Ferdinand Bilstein Middle East turned to Talentera’s Video Assessment, the AI video assessment tool. They crafted a specialized questionnaire using the tool’s extensive library, targeting the specific requirements of the sales role. This was promptly sent to all 36 applicants who had made it past the initial screening.

The team was pleased to receive four high-quality video submissions in the final round of screening. Each candidate showcased not only their qualifications but also their eagerness and cultural fit. The hiring manager spent just 40 minutes reviewing these video assessments, leading to a swift yet informed decision.

The impact of video assessments

The team at Ferdinand Bilstein Middle East discovered that video assessments were more than a time-saver; they were a revelation. These assessments brought to light candidates who were genuinely passionate about joining the company, who possessed the right blend of skills and cultural alignment. The process also simplified collaboration, allowing the hiring team to easily share and discuss candidate videos for a well-rounded evaluation.

Results: efficiency and satisfaction

  • 36 applicants were efficiently narrowed down.
  • The hiring manager required only 40 minutes to make an informed decision.
  • The ideal candidate was found in under two weeks.

Ferdinand Bilstein Middle East’s journey with Talentera’s Video Assessment underscores the power of video assessment and is a testament to how they can transform the recruitment process, ensuring a match that benefits both the company and its new team members.


Your ability to keep us informed every step of the way was greatly appreciated. We are also thankful for your patience in addressing our queries and concerns, demonstrating your commitment to client satisfaction.

What Talentera customers have to say about us

Rotana’s Talentera-powered careers website has become our main source for recruiting candidates. Having our very own pool of more than 300,000 jobseekers of all career levels, departments, and geographical regions at our disposal has helped us considerably.
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Since we started with Talentera, we have added more than 95,000 candidates to our database. This enabled us to tap into more to fill our requirements. I strongly recommend Talentera as this technology is also backed by an exceptionally supportive customer support team.
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Assistant Manager , Sourcing at Alinma Bank

We have been extremely pleased with the services provided by Talentera team and at no point did we reget choosing them over other international providers. Talentera provides a fantastic tool with top-notch local customer support & relationship management.
Ahmed Jamali

Senior General Manager – Talent Acquisition

I have found that each member of the Talentera team possesses a high level of dedication as well as a wealth of specialized industry knowledge that has been directed toward providing exceptional services for us."
Abdulrahman Alsughayer

Chairperson of Acquisition and Assessment

Talentera is more than a great technology; they are our recruitment partners. They go out of their way to make things happen. In short, it is a high-quality product with a highly competent and responsive customer service team.
Tamer Amer

Regional Human Resources Manager

The system proved to be very effective. It saved us a lot of time by allowing us to see the candidates on video and filter them based on language proficiency and personality." The passage is now corrected for article usage and redundancy, improving clarity and flow.

Talentera Video Evaluation has been a great help for us! For an education company, having this tool to bulk screen candidates is a blessing in disguise. We were able to cut down turnaround time in recruitment massively. The Talentera team has been fantastic, very helpful, and very hands-on with their product.

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